Recommended tools for social media engagement

Twitter:

The goal of engaging customers via Twitter is connecting the library’s assets such as collections, programs and expertise with them. Besides, the library used twitter for promotion, development and delivery of services and the collection. 

The public can interact with the library by asking questions, share links, re-tweet interesting posts from the library. Conversely, the libraries advertise and communicate upcoming events and new developments, and respond to queries. This cost efficient method is able to potentially reach millions of people in an instant.

Slideshare:

The term ‘social’ in social media strategy indicates that sharing and exchange between library and stakeholder is crucial. Sharing sketches the extent to which users distribute and receive contents

Libraries can use other social media tools such as Slideshare. It is used as ad hoc broadcasting channels to share instructional and promotional library contents. Examples include interviews with published authors, slide presentations and ‘How-to’ screen-casts.